Amplify yourSonicResonance
- Global delivery
Global
Store and platform reach from one release
- Catalogue ownership
Yours
Masters and rights stay with the creator
- Royalty reporting
Clear
Statements built to be read and questioned
- Partner network
Open
Markets connected, value kept local
- Global delivery
- Royalty reporting
- Catalogue ownership
- Rights administration
- Partner network
- Audience insights
Why Overtone
The world is listening. The value should stay with the people who made it.
African music is travelling further than ever. But the systems that deliver it, track it and pay for it are mostly built and owned elsewhere, and every layer between the artist and the listener takes its share.
Overtone is building the infrastructure to change where that value lands: technology, commercial partnerships and reporting designed around the African music ecosystem, from the first release to the last royalty.
- 01
Ownership stays home
Your masters and your rights remain yours. Overtone is built to move your music, never to own it.
- 02
Reporting you can read
Statements that show what was earned, where and why, clear enough to check and open to question.
- 03
Built on the continent
Infrastructure and partnerships designed around how music is made, released and heard across Africa.
Services
Everything a release needs, under one roof.
Distribution, rights and reporting brought together, so independent artists and labels can run their catalogue without handing it over.
Global distribution
One upload delivers your release to streaming services, download stores and social video platforms around the world.
Royalty reporting
Line by line statements by platform, territory and track, built to be read, checked and questioned.
Rights administration
Ownership records, registrations and catalogue protection that keep your masters and rights in your name.
Splits and payments
Agree collaborator splits up front, so everyone on a record receives their share of what it earns.
Catalogue management
Metadata, release codes, artwork and credits kept in one place, ready for every partner that needs them.
Audience insights
See where your music travels and who is listening, so every next release is planned with real data.
Network
Local roots. Global reach.
One release should travel as far as the music can. Overtone's partner network is being built to connect artists and labels to the platforms the world listens on, and to the local services, broadcasters and rights organisations that matter at home.
Markets connected
- West Africa
- East Africa
- Southern Africa
- North Africa
- Central Africa
- The diaspora
- Streaming services
- Download stores
- Short-form video
- Mobile and telco
- Radio and broadcast
- Collecting societies
- Sync and licensing
- Live and events
Where your music goes
All major streaming services
59platforms worldwide
Spotify
The world's largest audio streaming platform.
Apple Music
Streaming built into every Apple device.
YouTube Music
Music streaming alongside official videos.
TIDAL
High-fidelity streaming with an artist focus.
Deezer
Global streaming with personalised mixes.
Amazon Music
Streaming for Prime members and Alexa devices.
SoundCloud
Where fans discover new music first.
Qobuz
Hi-res streaming and downloads.
Audiomack
Free streaming and discovery for rising artists.
Boomplay
Africa's leading music streaming app.
Every platform
- 7digital
- ACR Cloud
- Airtel
- AliMusic
- Amazon Music
- Anghami
- Apple Music
- Audiomack
- Beatport
- Boomplay
- Celcom
- Claro Música
- Coda Music
- Deezer
- Digi
- DISCO
- Douyin
- FLO
- Gracenote
- Huawei Music
- iHeart
- iMUSIC
- JioSaavn
- KKBOX
- KuGou
- Kuwo
- Lissen
- Meta
- Migu Music
- Mixcloud
- MOOV
- MTN
- Music Worx
- Muska
- NetEase Cloud Music
- NovelFM
- Nuuday
- Pandora
- Peloton
- Qishui Music
- Qobuz
- QQ Music
- Rythm
- Safaricom
- Shazam
- Snapchat
- Soda Music
- SoundCloud
- Soundtrack Your Brand
- Spotify
- TIDAL
- TikTok
- TikTok Commercial Music Library
- U-Mobile
- Vevo
- WeSing
- YouTube Content ID
- YouTube Music
Who it's for
Made for the people who make the music.
Whether you release one single a year or run a roster of artists, Overtone is being built around how independent music actually works.
Independent artists
Release on your own terms.
- Keep ownership of your masters and rights
- Reach stores and platforms worldwide from one upload
- See exactly what every release earns
Independent labels
Run your roster and catalogue in one place.
- Manage releases across every artist you work with
- Roster-wide statements that are easy to reconcile
- Splits set per release and per collaborator
Managers and teams
One clear view of everything you look after.
- Releases, royalties and performance side by side
- Reporting you can share with your artists
- Insight to plan the next campaign
Producers and songwriters
Credited and paid for your part.
- Splits agreed before the music goes out
- Credits that travel with every release
- Rights registered in your name
Leadership
Built by people from the ecosystem.
Overtone is led by a team committed to building music infrastructure that puts Africa's artists and labels first.
Our leadership team
Founder
Tamsanqa Ngxeketo
Overtone was founded by Tamsanqa Ngxeketo, former Head of Territory, Africa at Symphonic Distribution, bringing approximately five years of experience leading African market operations, developing strategic partnerships and working across the continent's music distribution ecosystem.
- Previously
- Head of Territory, Africa at Symphonic Distribution
- Experience
- Approximately five years leading African market operations
- Focus
- Strategic partnerships across the continent's distribution ecosystem
How we lead
Creator first
Every decision starts with what is best for the artist and the rights holder, not the middleman.
Transparent by default
We explain how every number on a statement is reached, and we answer when it is questioned.
Built for the long term
Infrastructure meant to serve African music for decades, built carefully and in partnership with the industry.
Merch
Wear the sound.
The Overtone SS27 collection. Amplify your sonic resonance, front and back.
SS27SS27 Tee, Patch edition
Orange stitched cross and woven Overtone label
SS27SS27 Tee, Classic edition
Clean front logo with globe detail at the hem
- Amplify your sonic resonance
- Built on the continent
- Ownership stays home
- Authentic music, authentic numbers
FAQ
Questions, answered.
What you need to know about Overtone ahead of launch.
Overtone is building the infrastructure powering independent artists and labels: global music distribution, rights administration and clear royalty reporting. It's designed to keep ownership, and the value it creates, inside the African music ecosystem.
Overtone is being built now. Join the waitlist and you'll be among the first to hear when we open our doors.
Yes. Your masters and your rights stay with you. Overtone is built to deliver, track and report on your music, not to take ownership of it.
Independent artists, labels, managers, producers, songwriters and potential partners. If you make, release or support music, you're welcome to join.
Overtone is built in and for the African music ecosystem, from the continent to the diaspora. Independent artists and labels anywhere who share that focus are welcome, and your music reaches listeners worldwide.
Overtone is designed to deliver your releases to the major streaming services, download stores and social video platforms worldwide, alongside the local services that matter in African markets. See every platform in the Network section above.
Statements are built to be read. You'll see what each release earned, on which platform and in which territory, so every figure can be checked and questioned.
Pricing will be shared with the waitlist ahead of launch. The aim is simple, transparent terms that keep more of what your music earns with you.
Join the waitlist
Be first through the doors.
Leave your details and you'll be among the first to hear when Overtone opens its doors.
- Be the first to hear when Overtone opens its doors
- Updates on launch and pricing, nothing else
- Your details are only used to contact you about Overtone